NetSuite is the ultimate Cloud ERP suite that helps you run your business using one unified system. From accounting and finance to human resources, you can run all your departments using NetSuite. What some people may not know is that a NetSuite implementation is not complete without the right integrations. 

In fact, one way to leverage the full power of NetSuite is by integrating NetSuite with other tools your business is using for sales data, marketing automation, and more. What are the integrations that you should be setting up today? We’re running you through the top four!

Why You Should Integrate With NetSuite

The right integrations are key to your NetSuite implementation - our ERP pros know that. We’ve seen companies bogged down by the slow or stalled communication of data between departments and software systems.

No company wants to waste time manually imputing data from one software to another. When you integrate your systems with NetSuite, you’re allowing NetSuite to do the manual work for you.

Integrating your systems with NetSuite brings benefits like:

  1. Streamlined communication between departments and business systems/ tools.
  2. Automated flow of data and information from one system to another, while eliminating manual work.
  3. Simplified access to real-time data, all within one NetSuite dashboard. 
  4. The ability to analyze, recognize, and act upon new business needs, strengths or weaknesses.

And the list goes on…

Now let’s move on to the good stuff.

The 4 Best NetSuite Integrations

1. Salesforce

Most companies that handle sales know about Salesforce. Salesforce is a CRM system; it is your business' command center in the form of a customer relationship platform.

Many companies use Salesforce to manage their sales, marketing, and customer information from one platform. Salesforce can give you insight into your customers, detailed views of their companies, as well as help you track your sales processes. 

Although it has a fully functional CRM module, Salesforce lacks the ERP, accounting, and financial capabilities that NetSuite delivers. That’s why integrating Salesforce with NetSuite is the perfect solution. 

A Salesforce and NetSuite integration allows you to get all your sales, customer service, and marketing information right through your NetSuite instance. You can easily track sales from your NetSuite dashboard, or assign leads as you’re looking into your NetSuite financials, and even automate Salesforce leads to flow into NetSuite accounting. 

Essentially, integrating NetSuite with your CRM will streamline your company’s business process across various departments and optimize efficiency across the board. 

Pro-Tip: If ever you want to stray from the integration route, NetSuite has its own CRM solution called NetSuite CRM+, which includes, sales force automation (SFA), marketing automation, customer support and service, and flexible customization, all in a web-based CRM solution.

2. Shopify

Next up is Shopify, a front-end software developed for fast-growing eCommerce businesses. Shopify is a subscription software service that allows users to create a website and use their shopping cart solution to sell, ship and manage their products. 

Users can access an admin panel where they can add products, process orders and enter store data, so people can easily buy their products.

As amazing as Shopify is, to be able to get the most out of the software, Shopify needs to tie-into your business’ back-end system, like Oracle NetSuite ERP, to map data flows between systems.

We’ve written a whole article about how Shopify works with NetSuite and why you should integrate the two.

Essentially, a Shopify and NetSuite integration allows your business to get all your data in one place. With information seamlessly flowing from Shopify to NetSuite, you can spend your time selling products and nurturing relationships with clients and stop wasting time searching for information. 

Some of the information flows include:

  1. Product Flows: To easily to be able to check warehouse inventory to see what products are available.
  2. Order-to-Cash: To match up the transaction number from your Shopify order with Netsuite to automate order tracking, returns, and inventory reconciliation. 
  3. Customer Flows: Including streamlining and securing the flow of information like shipping, billing, and credit card information.

Essentially, integrating Shopify with NetSuite simplifies the user experience, but also allows you to automate warehouse and inventory management, order-to-cash, and financials from one cloud-based platform.

3. HubSpot

Next up is the ultimate marketing and sales tool; HubSpot. HubSpot is a marketing, sales, and service software. Companies can create and run marketing campaigns, host landing pages and blogs, convert, assign and track leads, analyze and track ROI, create and track support cases, and more. 

HubSpot is one of the most popular tools around - and integrated with NetSuite, it’s even better.

A HubSpot and NetSuite integration allows you to keep your sales and marketing systems in sync by creating new leads or contact records automatically in NetSuite and putting valuable lead data in the hands of your sales team.

Seamlessly and automatically access valuable information like customer status, assigned sales rep, and other key data to HubSpot to use in lead scoring, smart lists, workflows, content personalization, and more.

When the NetSuite customer status syncs to HubSpot, you can advance HubSpot lifecycle stages accordingly. When HubSpot knows which of your leads have been converted to customers, you gain valuable reporting and automation capabilities. 

It’s a win-win on both ends!

4. Celigo

Finally, we have Celigo, a complete Integration Platform (iPaas) that automates critical business processes across your front and back-office systems. Systems can be configured, deployed, and maintained with fewer technical resources.

Celigo SmartConnectors are prebuilt, robust, highly customizable integrations that enable independent cloud-based applications to work together seamlessly. Essentially, this makes Celigo a perfect fit for NetSuite. 

In fact, NetSuite was the first “Smart Connector” Celigo ever built. Celigo has been tied to NetSuite ever since. Celigo has nearly two dozen fully-functioning, out-of-the-box smart connectors, over 50 templates, and 70 app assistants, for NetSuite specifically. 

Celigo has a specific focus on NetSuite and strong support from the NetSuite community - so the two together are a perfect pair. 

Pro-Tip: Celigo is actually a GURUS Solutions alliance partner!

How to Integrate With NetSuite

After seeing all the great tools that you can integrate with NetSuite, you may be wondering: How can I get an integration ASAP?

Well, we have the NetSuite integration gurus for you! 

Not all implementers are integrators but luckily, GURUS Solutions is the implementation partner that does it all. Our team of skilled and knowledgeable professionals is always prepared to put in the work to ensure your NetSuite ERP solution is integrated and tailored for your business. 

GURUS Solutions has over a decade of experience integrating NetSuite with other systems, including CRM and legacy systems, as well as all the systems mentioned in this article.

When integrating with NetSuite, our team:

  1. Maps out the flow of information between systems to enable streamlined communication. 
  2. We ensure that the integration process rolls smoothly with a proven approach and a Work Breakdown Structure (WBS).
  3. We provide thorough testing and training for your team to ensure system-readiness.
  4. And we stay with you for on-going support.

Integrate Using Boomi

NetSuite’s secret tool for integrations is Boomi.

Boomi is an on-demand cloud integration platform that seamlessly connects your cloud and on-premises applications and data. It essentially allow companies of all sizes and verticals to integrate data between their key applications without acquiring or maintaining hardware or software. Dell Boomi also allows users to design cloud-based integration processes called Atoms and transfer data between cloud and on-premises applications. 

That’s why integrating with NetSuite using Boomi is a no-brainer. Boomi allows NetSuite to connect to different applications, data, people and devices. By Connecting NetSuite with your eCommerce, POS and back-office applications, it ensures that all the information relating to your customers, products, and people across all departments, are aligned.

Pro-Tip: GURUS Solution is actually a Boomi Certified Partner

Our Boomi consulting services will help you gain greater insight into your business and allows you to enjoy a significant reduction of data errors over manual data entry and increased production through the power of integration and process automation.

Are you looking into a NetSuite integration?

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About Alyssa Lamberti

Alyssa Lamberti is a resident Blogger, Writer, and Marketing Content Specialist for GURUS Solutions. She comes from a background in English Literature, having graduated with a degree in English Literature from Concordia University, and has worked in Marketing and copywriting for companies in the tech and media industry. 

Like a true Montreal native, when she isn’t writing about ERP, you can catch her trying to find her zen at a yoga class or drinking iced coffee with a novel in her hands. She’s a fan of modernist fiction, prose, and anything from Milan Kundera. She has only a single weakness – her kryptonite is cat memes.