Let’s start by defining what a CRM tool is and typically does. Taking and compiling data from various sources, this system lets businesses use these findings to better understand and reach their target customers. Some of the sources and channels this data could come from include: websites and online forms or marketing materials, email and chats, and of course, social media.
Thanks to this useful data, businesses can identify and categorize new leads, focusing on the ones with the most potential, allowing Sales teams to work more efficiently when closing a deal.
Marketing teams can also continue to work on other leads, enhancing their quality and interest, nurturing them for future potential.