When businesses compare NetSuite CRM vs HubSpot, the goal is often to understand which platform offers the right balance of customer relationship management, scalability, and integration potential. While HubSpot is widely known for its inbound marketing and sales-focused CRM, NetSuite CRM stands out as part of the broader NetSuite ERP ecosystem, giving companies a unified platform that combines financials, operations, and customer management in one solution. You can also explore how NetSuite CRM compares to Salesforce for additional CRM insights.
What Is a CRM Tool? Definition and Importance for Business Growth
Let’s start by defining what a CRM tool is and typically does. Taking and compiling data from various sources, this system lets businesses use these findings to better understand and reach their target customers. Some of the sources and channels this data could come from include: websites and online forms or marketing materials, email and chats, and of course, social media.
Thanks to this useful data, businesses can identify and categorize new leads, focusing on the ones with the most potential, allowing Sales teams to work more efficiently when closing a deal.
Marketing teams can also continue to work on other leads, enhancing their quality and interest, nurturing them for future potential.
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How to Choose the Right CRM: NetSuite vs HubSpot Features & Benefits
When evaluating NetSuite CRM vs HubSpot, it’s important to look beyond the label of “CRM” and focus on the features that drive real business value. Both platforms help manage customer relationships, but they’re designed for different priorities.
NetSuite CRM Features & Benefits
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360° Customer View: Unified records across sales, marketing, and service, connected directly to ERP and financial data.
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Advanced Sales Forecasting: Real-time pipeline management, opportunity tracking, and customizable dashboards.
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Integrated Customer Service: Built-in case management, upsell/cross-sell opportunities, and customer support tools.
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Seamless ERP Integration: Benefit from a single source of truth across CRM, accounting, and operations.
Benefits: Ideal for scaling organizations that need deep insights, automation, and a CRM that grows with the business as part of a full ERP platform.
HubSpot CRM Features & Benefits Ease of Use: Intuitive interface with plug-and-play modules for sales and marketing.
Inbound Marketing Tools: Email campaigns, landing pages, and content tracking built directly into the CRM.
Freemium Model: Entry-level tools at no cost, with upgradeable tiers as needs expand.
Content Management System (CMS): Syncs website data and lead activity with the CRM to optimize marketing funnels.
Benefits: Best suited for SMBs and marketing-driven organizations looking for fast implementation, simplified workflows, and strong marketing automation.
By comparing these features and benefits, you can see that HubSpot emphasizes user-friendly inbound marketing, while NetSuite CRM prioritizes enterprise-level scalability and integration. And for businesses already running on NetSuite ERP, adding CRM functionality is seamless, and you can explore more about NetSuite integrations and pricing to understand the full value of a unified system.
NetSuite CRM vs HubSpot: Which One Should You Choose?
Depending on the industry you’re in, both options are great and offer benefits that streamline activities and also add insight into the sales process.
Let’s look at each option with respect to a few core business activities that most companies follow:
Sales
When it comes to sales and sales forecasting, both NetSuite CRM and HubSpot offer a dashboard of options that include the trajectory of a lead and its score. KPIs such as these offer full visibility into a potential lead’s probability of becoming a win.
While NetSuite lets you customize your dashboards a little more, HubSpot’s platform is considered more user-friendly and adds a clearer value to any deals that are currently in progress across different pipelines. There are also templates available for Sales to build out deals and they can link their own calendars to quickly set up meetings with prospects.
Customer Success
NetSuite CRM system actually offers full customer service management (known as CSM) with access granted to anyone within your organization that deals with customers. This can range from Sales teams to Sales Support and Service divisions. Customers’ details can be updated in real time, so you can ensure your teams are effectively serving your clients, with plenty of cross-selling opportunities.
As expected, HubSpot offers tools to help you handle customer requests, preferences and profiles as well. What’s more interesting about HubSpot is the support they offer you as a customer.
Even HubSpot’s most basic offering includes access to community support, chats, helpful how-to blogs and white papers that you can refer to at any moment.
Email Marketing
Email marketing using the NetSuite platform makes it simple to track the path or activity that took a buyer to the point at which they’re ready to purchase. This allows you to easily create a lead profile and qualify them accordingly so the right Sales team member can reach out to them.
HubSpot goes a little further as it ties in the element of content marketing. With alerts set up so you will know when a lead engages with an email or clicks on content, it’s easy to know exactly what they’re interested in. Again, similar to NetSuite, a member of the Sales team can use this insight to approach a lead with the relevant marketing materials in hand.
Also, HubSpot lets you build campaigns using templates they offer based on your past preferences and usage.
NetSuite or HubSpot?
When it comes to picking a CRM platform, there is no clear-cut answer nor is there a perfect solution. As we’ve seen here, for a business that heavily relies on their content to drive leads, HubSpot is an obvious choice. But we can’t discount the benefits of NetSuite, particularly for an organization that currently uses it as their main ERP platform, as add-ons could lead to discounts on overall NetSuite pricing.
Consider this: integrating HubSpot to NetSuite. Learn more about Why Integrating HubSpot to NetSuite is Vital for Business Growth
FAQ: NetSuite CRM vs HubSpot
- Q1: What is the main difference between NetSuite CRM and HubSpot?
A: The main difference is that NetSuite is a full ERP platform with CRM capabilities, while HubSpot is a dedicated CRM tool focused on marketing and sales. NetSuite integrates deeply with accounting, finance, and operations, whereas HubSpot specializes in inbound marketing and customer engagement. - Q2: Which is better for small businesses: NetSuite CRM or HubSpot?
A: HubSpot is often preferred by small businesses due to its ease of use and free entry-level tools. NetSuite CRM is more robust and ideal for growing businesses that need advanced features or already use NetSuite ERP. - Q3: Can HubSpot integrate with NetSuite?
A: Yes, HubSpot can be integrated with NetSuite using middleware platforms like Dell Boomi. This integration helps sync CRM and ERP data for a more unified business view. - Q4: Does NetSuite CRM include email marketing tools?
A: Yes, NetSuite CRM includes email marketing capabilities such as campaign tracking, lead scoring, and automation. However, HubSpot offers more advanced and user-friendly email marketing features. - Q5: How much does NetSuite CRM cost compared to HubSpot?
A: NetSuite CRM is usually part of a larger ERP package and comes with custom pricing based on business needs. HubSpot has a freemium model, with tiered pricing for more features, making it more accessible upfront.
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