When it comes to finding the right platform for each department within an organization, things can get chaotic. There is no one-size fits all solution, as every branch has its own requirements and necessities. For marketing professionals in particular, HubSpot continues to rank as a top choice for marketers in the B2B space.

That’s when something called an integration steps up to the plate. It really is the best of both worlds as everyone can relax knowing their favorite platform will be used. Not to mention, all systems can be integrated to a company’s core system, like NetSuite.

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What is NetSuite?

Oracle NetSuite ERP is a cloud platform designed as a financial solution for businesses looking to have full control over all core processes. Its large ecosystem of add-ons, third-party integrations, and industry-specific features provide users with a quality back-end unique to their business goals.

For a company looking for a software to do it all, NetSuite comes highly recommended. It’s a great platform that connects global companies under one umbrella, while also providing additional modules to branch out to different departmental requirements.

Integrating systems within NetSuite is notoriously simple and has often been praised as one of its high points when it comes to choosing an ERP for the long-term. It’s ideal for larger companies who have precise departmental challenges that can only be solved by specifically designed software for their functions.

What is HubSpot?

HubSpot is a comprehensive marketing software for marketing, sales, and customer service. As a Customer Relationship Management (CRM) tool it provides users with unlimited access to workflows, email campaigns, website pages, and analytics. Its capacity to help users increase leads, accelerate sales, and streamline customer service has established HubSpot as one of the top platforms in the industry.

Where other software limits how far marketers can go - especially when it comes to reporting, targeted campaigns and forecasting - HubSpot fills the gaps. It’s therefore hard to justify migrating over to a different platform for the sake of avoiding a variety of systems.

This is often the case when businesses feel that multiple systems equal more work due to manually entering data into each one. All this is freely avoided with an integration that can automatically connect marketing data and reporting with core business processes to provide a full overview of all marketing activities in relation to the organization’s goals.

What is Boomi?

Boomi is a cloud integration programmed to automatically link core business processes with third-party systems. A software like Boomi scraps all need for manual data entry and as such accelerates growth of businesses. An automated system avoids errors caused by manual entry and saves copious amounts of time, leaving employees to spend more time on crucial projects.

Businesses that are trying to grow, but are limited to one legacy system, can take advantage of an integration like Boomi and invest in more designated platforms. Implementing a high-end middleware will automate all incoming and outgoing data. It’s time to say goodbye to the unnecessary back-and-forth.

HubSpot versus NetSuite

NetSuite and HubSpot serve different purposes, there’s no denying that. However, when it comes to the nitty gritty, they each have something the other does not. Of course this must be taken with a grain of salt as everything typically depends on what a business needs and wants.

No need to repeat, HubSpot is a top marketing platform with high-level assets for marketers. NetSuite, on the other hand, is a financial solution. While NetSuite can also be used for marketing purposes, it has limitations.

That’s why there’s a reason why certain company departments are so attached to their specific platforms. HubSpot’s capabilities are designed with a marketer in mind, whereas NetSuite is programmed to function based on what an accountant needs.

Why integrate HubSpot to NetSuite?

The HubSpot Oracle integration not only sets up a great sales and marketing alignment, but improves relationships across the board, from the employees to the customers. HubSpot to NetSuite accelerates the growth of a business as it closely monitors the marketing and sales data necessary to determine what is working and what isn’t.

To manage all marketing traffic, lead generation, and lead reporting, many marketers rely on HubSpot. On the sales side, NetSuite is crucial to processing leads, tracking prospects within a sales cycle, and preserving records of historical data. Without an automatic integration between the two systems, maintaining all this information becomes extremely difficult.

Picture it like this: Without an integration, employees must manually export and import data from both systems. A marketer and NetSuite specialist would be required to spend time together updating reports, losing precious work hours and impacting their productivity.

The three-step process (HubSpot to Excel to NetSuite, and vice-versa)  is complex, time-consuming, and labor-intensive. Its limitations are quickly noticeable and errors are unavoidable.

By optimizing on Boomi’s automated middleware, sales and marketing teams flourish as they see improvements in lead tracking, increased website activity, strong prospect conversions, and boost in client growth. Thanks to synced data, a mature reporting analysis is available to the whole organization.


If your company is facing challenges and is in need of an integration, and specifically HubSpot to NetSuite, please consult our HubSpot to NetSuite Integration page.

About Victoria Sapsford

Victoria Sapsford is a self-described wordsmith, on a mission to discover the meaning of life through words. She’s also the current Marketing Specialist at GURUS Solutions, where she spends her days strategizing marketing campaigns and writing content about tech, ERP, and everything in between.

With degrees in Applied Languages and Fashion, it was in 2020 when her love of B2B marketing led her to make the switch to the ever-growing tech industry. It didn’t take long before she felt right at home, and now she can’t stop writing about ERP, NetSuite, and Business Intelligence.

Hailing from South Africa, she moved to Montreal from BC a few years ago after spending some time abroad. It didn’t take long before she fell in love and has been here ever since. If you can’t find her, she’ll most likely be at the airport, attempting her feat of becoming a citizen of the world. 

Still curious about NetSuite ERP and everything related? Take a peek at her other blogs below.