Is Retail Heading Towards a Digital Transformation?
In recent years, retail has faced a sweeping change with the rise of online marketplaces like Amazon, Walmart & eBay revolutionizing the ease of shopping. Nonetheless, brick and mortar has continued to be a staple of the economy, with many businesses moving to a hybrid model with both physical and online stores.
2020 has put that status quo into question like never before. With brick and mortar reopening after an unprecedented hiatus, we’re facing a new buyer reality. eCommerce is quickly growing, with more shops, restaurants and retailers than we’ve previously witnessed moving their products into the cloud to create a digital footprint.