In the world of business, each department within a company is a vital cog in the machine to keep everything running smoothly. On the sales side, that cog is what enables the machine to evolve and grow into a whole inventory.
Metaphors aside, without a strong foundational sales team, a company will lack the development needed for upward growth.
Why? Well, it’s the objective of the sales department to bring in the business, which, said rather bluntly, provides the money necessary to keep the business above water.
All that’s a bit of an obvious statement when talking about working in sales. What is a little less obvious is how sales goes about getting that business. Rewind a few decades and it was all about physically being there to sell, in other words, going door to door selling products or services.
Nowadays, we all live behind screens and it’s a grueling process to hold onto someone’s attention from beginning to end when the contract is finally signed. In the B2B (business-to-business) industry, this is a process that can last for years!
A business intelligence platform is a major timesaver for sales reps as the data analysis provides incredible insight into the sales cycle and uncovers discrepancies that perhaps the department was unaware of, like why prospects take forever to close or how many leads are needed to create one qualified opportunity.