Houston-based flooring company Redco Distribution partnered with GURUS Solutions to solve a critical gap in their NetSuite ERP: their web store inventory didn't display stock by location. GURUS wrote custom scripts so that every item on the web store shows availability by city, ensuring customers never show up for will-call at the wrong location.
Watch our full interview with Alicia Powell, Controller at Redco Distribution, to hear about their experience working with the GURUS NetSuite team.
About Redco Distribution
Redco Distribution is a Houston-based flooring company offering an extensive selection of designs and options, delivering top-of-the-line products to architects, contractors, remodelers, builders, and more. With multiple locations across Texas, Redco needed their NetSuite ERP and web store to reflect real-time inventory by city, a critical requirement for a business where customers rely on will-call pickup and accurate stock availability.
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The Challenge: Web Store Inventory Not Displaying by Location
Redco Distribution's biggest challenge was straightforward but business-critical: their NetSuite web store did not show inventory by location. For a multi-location flooring distributor, this created a real problem for customers placing orders or planning will-call pickups.
As Alicia Powell, Controller at Redco Distribution, explains: “Our biggest challenge was our inventory for our web store did not show by location. You didn't want somebody showing up for a will-call in Austin and the product was only in Houston.”
For wholesale distributors and retailers running NetSuite with SuiteCommerce or an integrated web store, this is a common pain point. Out-of-the-box inventory display often lacks the granularity that multi-location businesses need, leaving customers guessing about availability and creating fulfillment headaches for the operations team.
Why Redco Distribution Chose GURUS Solutions as Their NetSuite Partner
Redco Distribution didn't find GURUS by accident. Powell attended SuiteWorld with the specific goal of finding a new NetSuite partner and interviewed approximately five companies before selecting GURUS.
Powell explains: "I came to SuiteWorld with the express purpose of finding a new partner. I probably interviewed about five different companies and GURUS presented the best ideas. They seemed to have the best solution because we had one specific problem. We got the best assurances that they could do it and not have to figure it out as they went." What set GURUS apart was the confidence and seamlessness across teams:
“We just immediately felt comfortable. We felt confident that the sales team could be seamless to the technical team to the teams that could do the scripting. We've always felt really connected."
How GURUS Solutions Solved Redco's Multi-Location Inventory Problem
GURUS Solutions wrote custom NetSuite scripts that display inventory availability by location directly on the Redco web store. Now, when a customer visits the site, each item shows stock levels by city, eliminating guesswork and preventing will-call errors.
But the solution went beyond just fixing the inventory display. GURUS helped Redco fully activate their web presence, enabling 24/7 eCommerce operations for customers who don't need one-on-one interaction.
Powell describes the impact: "When we found GURUS, we were just really turning on our web presence. GURUS has done a great job, we were able to just turn it on and go. Now people can order from us all day long, all night long. There are customers that are remote that don't need the one-on-one interaction, and they can just order at 11 o'clock at night if they want and trust that it's going to get there."
NetSuite Optimization Results for Redco Distribution
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Custom scripts displaying real-time inventory by location on the web store
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Eliminated will-call pickup errors across multiple Texas locations
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Enabled 24/7 eCommerce ordering for remote and self-serve customers
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Streamlined business processes through custom NetSuite scripting
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Fully integrated web store infrastructure supporting Redco's multi-location growth
Why Redco Distribution Recommends GURUS Solutions
Powell speaks to the long-term value GURUS has delivered: "I would definitely recommend GURUS. I have referred several people that I've worked with through the years to GURUS because I'm so confident in the work that they do and the value they've added for me, the processes that they've helped to be streamlined, problems that they've helped me solve, scripts that they've written for me. They've all been great and I recommend them all the time."
About GURUS Solutions
GURUS Solutions is one of the largest NetSuite ERP solutions providers across North America. As a NetSuite Partner, GURUS specializes in implementations, integrations, project rescues, and support. Our team is recognized by Oracle NetSuite as an award-winning partner for over 20 consecutive years.
Learn more about Redco Distribution or check out their products: https://redcodistribution.com/
Struggling with multi-location inventory on your NetSuite web store? Contact GURUS Solutions today.