Newport-based marine technology innovator Siren Marine partnered with GURUS Solutions to implement NetSuite ERP, giving their team the cloud infrastructure needed to manage financials, procurement, and order management as the company expands rapidly in the boating industry. Watch our interview with Aaron Pape, General Manager at Siren Marine, as he discusses why they chose NetSuite, how GURUS worked alongside their team, and the company's plans for growth.
About Siren Marine
Siren Marine has been revolutionizing the marine and boating industries with their "Connected Boat" technology, a type of Nest + OnStar for boats that leverages IoT (the Internet of Things) to create a powerful tool for boat owners. Their innovative technology allows boat owners to monitor, track, control, and ensure security for their boats with easy-to-use remote monitoring systems.
Find out more about Siren Marine, their products and history on their website: https://sirenmarine.com/
Talk to a GURUS NetSuite Services Expert
The Challenge: Scaling a Marine Tech Company Without the Right ERP
As Siren Marine's Connected Boat technology gained traction in the boating industry, the company's operational needs grew rapidly. Managing financials, procurement, inventory, and order processing across a fast-scaling hardware and technology business required more than basic tools could deliver.
For marine technology and IoT hardware companies, this is a common inflection point. When a business moves from early stage to rapid growth, disconnected systems and manual processes create bottlenecks in procure-to-pay and order-to-cash workflows that slow the business down at exactly the wrong time.
Why Siren Marine Chose NetSuite ERP and GURUS Solutions
Siren Marine selected NetSuite as their cloud ERP platform and GURUS Solutions as their implementation partner. What set GURUS apart was their ability to walk the Siren Marine team through the full scope of what NetSuite could do for their business, from procurement through to cash collection.
Pape explains: “[GURUS] showed us everything from procure to pay, order to cash and all the different modules and how they work. It was extremely helpful, really taking us from point A, all the way to Z, to the point where we have the solution we need.”
GURUS Solutions' hands-on approach gave Siren Marine the confidence that their implementation would be tailored to the specific needs of a marine technology company, not a generic out-of-the-box setup.
How GURUS Solutions Implemented NetSuite ERP for Siren Marine
GURUS Solutions worked alongside the Siren Marine team to implement a NetSuite ERP solution covering the key operational areas needed to support their growth:
-
Procure-to-pay workflows for managing supplier relationships and procurement
-
Order-to-cash processes for streamlined sales order management and invoicing
-
Financial management with cloud-based reporting and real-time visibility Scalable ERP infrastructure designed to grow alongside Siren Marine's expansion in the boating industry
By taking the time to understand Siren Marine's business model and growth trajectory, GURUS was able to configure NetSuite to fit how the team actually works, ensuring adoption and long-term value from the platform.
NetSuite ERP Implementation Results for Siren Marine
-
Unified cloud ERP platform replacing disconnected systems
-
End-to-end procure-to-pay and order-to-cash workflows in a single system
-
Real-time financial visibility for leadership and decision-making
-
Scalable infrastructure supporting rapid expansion in the marine technology market
-
Hands-on implementation guided by GURUS Solutions from start to finish
About GURUS Solutions
GURUS Solutions is one of the largest NetSuite ERP solutions providers across North America. As a NetSuite Partner, GURUS specializes in implementations, integrations, project rescues, and support. Our team is recognized by Oracle NetSuite as an award-winning partner for over 20 consecutive years.
Ready to implement NetSuite ERP for your technology or marine industry business? Contact GURUS Solutions today.