A lot of times, these situations occur when the company's growing - a large number of orders that are overflowing from their web store and now they need to put them in their accounting system to invoice and produce the goods. I used to call this, and I still call it, “Swivel Chair Integration.” This is when you have an individual in the middle, swiveling from one system, moving to the next, transferring data, and this is a recipe for disaster.
Dell Boomi, being a cloud-based application, really allows our customers that are in that situation to automate the whole process; to transform the data in the middle, and input it in the other in a way that can scale with your operations.
Some of our customers started with not even a person full-time doing these operations. They decided to put Boomi into their operations. The investment was well worth it from the beginning to make sure that the operations flowed properly.