Introducing: The HubSpot to NetSuite Integration by GURUS


We understand the challenges faced by businesses when it comes to streamlining their sales and marketing processes. That's why we've developed a cutting-edge product that seamlessly integrates two powerful platforms - HubSpot and NetSuite - using the robust capabilities of Boomi.

Continue reading to see the video transcript, to learn more about the product, and learn why our product runs on Boomi.

Video Transcript

Connecting your NetSuite instance to HubSpot CRM has never been easier with the HubSpot to NetSuite integration by GURUS.

Empower your sales teams and take advantage of the seamless and automatic synchronization between both systems from form submission to lead creation within NetSuite.

For this demonstration I’ll demonstrate how easily a contact submitting a form on your website is ported over to your NetSuite instance and is ready to contacted.

First, a lead submits their information to you through your website by form, livechat, or otherwise.

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Then, that lead’s contact and company card are generated within your HubSpot Hub.

Finally, that information is transferred directly to your NetSuite instance where your sales team can begin contacting that lead or open the company card in HubSpot by using the link in the HubSpot subtab located within NetSuite.

GURUS Solutions for your NetSuite to HubSpot Integration Needs

At GURUS Solutions, we specialize in providing innovative solutions that enhance business productivity and efficiency. Our team of experts has extensive knowledge and experience in integrating various business systems, including the popular CRM platform HubSpot and the robust ERP system NetSuite. With our expertise in the integration space and our deep understanding of both HubSpot and NetSuite, we have developed a comprehensive solution that allows businesses to seamlessly connect and synchronize data between these two platforms.

Fill out this form to start your integration process today, or learn more about why you should choose GURUS Solutions for you next project.

Why Connect HubSpot CRM to NetSuite?

Wondering why you should integrate your two systems? HubSpot and NetSuite both offer unique Customer Relationship Management (CRM) solutions, and connecting the two is the quickest way to empower your sales and marketing teams.

By combining the power of these two platforms, companies can streamline their sales and marketing processes, enhance customer relationship management, and achieve greater overall operational efficiency. Some key reasons to integrate HubSpot and NetSuite include:


Data Synchronization

With the integration, you can ensure that your sales and marketing teams have access to real-time, accurate data across both platforms. This eliminates the need for manual data entry and reduces the risk of errors, enabling your teams to make informed decisions based on up-to-date information.

Enhanced Customer Insights

By integrating HubSpot and NetSuite, you gain a 360-degree view of your customers. Sales and marketing teams can access comprehensive customer information, including interactions, orders, support tickets, and more. This allows for personalized marketing campaigns, improved lead nurturing, and better customer service.

Streamlined Lead-to-Cash Process

The integration enables a seamless flow of data from lead generation to sales order fulfillment. You can easily convert qualified leads from HubSpot into NetSuite opportunities and automate the creation of sales orders, invoices, and other related processes. This streamlining eliminates manual tasks and accelerates the lead-to-cash process.

Enter Boomi: The Integration Powerhouse

Boomi, a leading integration platform, serves as the backbone of our HubSpot and NetSuite integration solution. Boomi allows for rapid development and deployment of integrations with its drag-and-drop interface, extensive library of connectors, and powerful data mapping capabilities. By leveraging Boomi, we provide a robust, reliable, and scalable integration solution that seamlessly connects HubSpot and NetSuite.

But, the possibilities are endless with Boomi. Learn more about how you can integrate NetSuite with other systems, like Salesforce, Shopify, your website’s eCommerce, and more.

The HubSpot to NetSuite Integration by GURUS Sample Use Case

GURUS Solutions is one of North America’s biggest Oracle NetSuite and Boomi partners. The company relies on the efficiency and expertise of its marketing and sales teams to bring and convert leads into new customers.

With teams working out of Montreal, Chicago and New England, a crucial component of a day at GURUS is the ability to access unified data in real-time across multiple platforms.

While the marketing team relies on HubSpot as their hub to bring in leads through outbound and inbound marketing, the sales team uses NetSuite as a CRM, to process incoming leads and keep track of prospects to be converted within the sales cycle. Finally, the company’s management oversees marketing and sales initiatives in both systems.

HubSpot and NetSuite offer each team crucial tools to achieve excellence in sales and marketing. This meant a marketing employee was assigned with the task of exporting lead information from HubSpot, and importing it into NetSuite.

The needed information included the contact information, an engagement report and a lead score to prioritize leads. This process required selecting specific fields in HubSpot, exporting this information in a spreadsheet, mapping the information in NetSuite and importing it. Three imports were necessary to accomplish this task.

This manual process quickly showed its limitations, with various error-prone and time-consuming tasks every week. This required a morning’s work every week for a marketing employee and a NetSuite specialist, which slowed down the process and impacted productivity, communication and efficiency. To add to the complexity of the initiative, the sales team updates information in NetSuite which needs to be updated in HubSpot as well, therefore creating a need for another step in the process.

As a Boomi partner, GURUS requested its in-house cloud specialists to develop a new connector. This enabled a two-way data flow between HubSpot and NetSuite. This solution eliminates manual work altogether by automatically pulling data from HubSpot into NetSuite and back in real-time.

This means that when GURUS’ marketing team brings in a new or existing lead through HubSpot’s automated process, this information gets added to modified automatically in NetSuite for the benefit of the sales team. If the sales team modifies a lead in NetSuite, the marketing team’s information is also updated in real-time in HubSpot.

Both the sales and marketing teams at GURUS now work from the same single source of data in their respective environments, which increases productivity while strengthening their operational excellence.

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