What is Boomi & How Does it Work?

Middleware Explained in 1 Minute


What is Boomi middleware and what does it do? 

Tune into The Cloud GURU to hear GURUS CEO, Martin McNicoll, introduce you to middleware, like Boomi.

Learn how Boomi:

  • Provides you with a self-service platform to sync data between your different systems.
  • Gives you a significant reduction in manual work for data entry.
  • Eliminates manual errors and disconnected data.
  • Supports a smooth flow between your different processes.

Find out how middleware software allows companies to connect their web stores, like Shopify, and their marketplaces (Amazon FBA, eBay, Walmart, etc) to their back-office financial system to get reconciled data and real-time updates.

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Video Transcript

Hi, my name is Martin McNicholl, CEO of GURUS, and today I'll talk about Boomi. So what are the signs that you might need to automate moving data from one system to the other hence needing a middleware? 

So, if you're in a situation where you have people that are dedicated to extracting data from one system and re-entering it in another one, to a point where they're overflowing with work and that your operations are affected, this calls for an intervention.

Boomi Integration Services


A lot of times, these situations occur when the company's growing - a large number of orders that are overflowing from their web store and now they need to put them in their accounting system to invoice and produce the goods. I used to call this, and I still call it, “Swivel Chair Integration.” This is when you have an individual in the middle, swiveling from one system, moving to the next, transferring data, and this is a recipe for disaster. 

Dell Boomi, being a cloud-based application, really allows our customers that are in that situation to automate the whole process; to transform the data in the middle, and input it in the other in a way that can scale with your operations.

Some of our customers started with not even a person full-time doing these operations. They decided to put Boomi into their operations. The investment was well worth it from the beginning to make sure that the operations flowed properly.