What is Boomi middleware and what does it do?
Tune into The Cloud GURU to hear GURUS CEO, Martin McNicoll, introduce you to middleware, like Boomi.
Learn how Boomi:
- Provides you with a self-service platform to sync data between your different systems.
- Gives you a significant reduction in manual work for data entry.
- Eliminates manual errors and disconnected data.
- Supports a smooth flow between your different processes.
Find out how middleware software allows companies to connect their web stores, like Shopify, and their marketplaces (Amazon FBA, eBay, Walmart, etc) to their back-office financial system to get reconciled data and real-time updates.
Middleware sits between your applications to automate data flows, reduce manual entry, and ensure information stays accurate across all systems. As companies scale, integrating platforms like Boomi helps eliminate operational bottlenecks and supports data-driven growth.
Talk to an expert about What is Boomi & How Does it Work?
Video Transcript
Hi, my name is Martin McNicholl, CEO of GURUS, and today I'll talk about Boomi. So what are the signs that you might need to automate moving data from one system to the other hence needing a middleware?
So, if you're in a situation where you have people that are dedicated to extracting data from one system and re-entering it in another one, to a point where they're overflowing with work and that your operations are affected, this calls for an intervention.
A lot of times, these situations occur when the company's growing - a large number of orders that are overflowing from their web store and now they need to put them in their accounting system to invoice and produce the goods. I used to call this, and I still call it, “Swivel Chair Integration.” This is when you have an individual in the middle, swiveling from one system, moving to the next, transferring data, and this is a recipe for disaster.
Dell Boomi, being a cloud-based application, really allows our customers that are in that situation to automate the whole process; to transform the data in the middle, and input it in the other in a way that can scale with your operations.
Some of our customers started with not even a person full-time doing these operations. They decided to put Boomi into their operations. The investment was well worth it from the beginning to make sure that the operations flowed properly.
Why Growing Companies Turn to Boomi Middleware
Boomi has become a leading middleware tool because it meets the integration needs of businesses experiencing rapid order growth, increasing system complexity, and higher expectations for real-time data accuracy. By centralizing integrations through a scalable cloud platform, teams gain efficiency, reduce risk, and eliminate “swivel chair integration.”
Key Benefits of Using Boomi
Improved Data Accuracy
Boomi removes the need for manual re-entry by automating data flows across ecommerce, financials, CRM, and fulfillment systems.
Operational Scalability
When web orders spike or new channels are added, Boomi ensures systems stay in sync without adding headcount.
Faster Order Processing
Real-time integrations accelerate invoicing, inventory updates, and fulfillment timelines.
Lower Integration Costs
Boomi’s low-code, reusable components reduce long-term development and maintenance overhead.
Frequently Asked Questions About Boomi Middleware
Q: What is middleware in simple terms?
A: Middleware connects two or more systems so they can share and sync data without manual work. Think of it as the translator and traffic controller between your applications.
Q: Is Boomi only for ecommerce integrations?
A: No. While Boomi is popular for Shopify, Amazon, and marketplace integrations, it also connects ERP, CRM, inventory, logistics, HR, and custom applications.
Q: Does Boomi replace my ERP or accounting system?
A: Boomi does not replace core systems. It enhances them by automating the movement and transformation of data between platforms.
Q: How long does a typical Boomi integration take?
A: Timelines vary based on complexity, but most standard ecommerce-to-ERP flows can be deployed in weeks rather than months.
Q: Can Boomi support NetSuite integrations?
A: Yes. Boomi is widely used for NetSuite integrations, allowing companies to automate order sync, inventory updates, invoicing, and more.
Q: When should a company consider investing in middleware?
A: If manual data entry is slowing teams down, errors are increasing, or scaling requires hiring staff just to move data between systems, middleware like Boomi is the right step.