Marketing relies heavily on an audience that is constantly changing, whether it’s B2B or B2C. Advertising in magazines and newspapers, while still effective, has now been replaced by AdWords and email campaigns.
Over the decades as consumers and businesses shifted their wants and needs, marketing plans had to adapt with them. Messaging has become more personalized with content based on specific demographic data.
Which leads us to the present day. Marketing is no longer just witty content on printed paper. It requires high-level demographic data to pinpoint gender, location, education, as well as cultural and social influences of a population.
This data is used to promote products and services to the right target audience. Currently, a lot of this data is manually assembled using spreadsheets, ERPs, and CRMs.
With a business intelligence platform, all data can be consumed in one place with powerful analytics and reporting to not only target the right market, but to also correlate vital information between digital techniques and leads to ensure strategies are in fact working.