Smallhold: Simplified NetSuite Reporting

About Smallhold

Smallhold is a pioneering organic mushroom farming company dedicated to scaling hyper-local, sustainable production across the United States. By combining environmentally friendly farming practices with cutting-edge technology, Smallhold delivers fresh, high-quality mushrooms to local markets and businesses, supporting both ecological health and food system innovation.

With operations expanding rapidly across multiple regions and departments, Smallhold depends heavily on accurate, real-time data to drive timely and informed business decisions. As the company grew, the volume and complexity of their data increased significantly—spanning inventory management, financial tracking, and key performance indicators (KPIs) critical to operational success. 

o keep pace with this growth, Smallhold implemented NetSuite ERP to centralize their core business processes. However, like many fast-growing companies, they found that their internal reporting and KPI tracking needed a more flexible and accessible environment—one that could easily present complex data in a way their entire team could understand and act upon.

Bridging the Gap Between NetSuite and Google Sheets

Like many growing businesses, Smallhold used Google Sheets to manage and visualize their KPIs. While NetSuite was a robust system for tracking operational data, it didn’t offer an intuitive way to move that data into a real-time reporting environment.

"We use NetSuite as our ERP, but all of our KPI reporting is in Google Sheets. We needed a way to move all of the great data we're collecting in NetSuite into our reports."

VP of Business Operations & Systems, Smallhold

After exploring the market, Smallhold discovered GURUS Solutions’ NetSuite Data Exporter. What began as a search for a data integration tool quickly turned into a daily business essential.

The Search for an Efficient Data Solution

The GURUS NetSuite Data Exporter provided Smallhold with a powerful solution to automate the seamless transfer of data from NetSuite directly into Google Sheets. This automation eliminated the need for time-consuming manual data exports, ensuring that their key performance indicators (KPIs) were always up to date and accurate.

“We were able to give our broader team access to all of the data we're gathering in NetSuite—without paying for additional licenses.”

By removing the dependency on costly additional NetSuite user licenses, Smallhold significantly reduced overhead expenses. More importantly, the Data Exporter enabled teams across departments to access the same reliable, real-time data in an intuitive format.

This unified source of truth enhanced transparency and fostered stronger collaboration, allowing decision-makers to act quickly and confidently based on the latest insights.

From Save Searches to Actionable Insights

NetSuite’s saved searches are powerful but not always user-friendly—especially for team members who aren't NetSuite experts. The Data Exporter helped translate raw data into digestible, actionable dashboards.

“Even with saved searches, it's hard to extract the data you need at a glance. The Data Exporter let us move that data into Google Sheets and build summaries and tools that are much easier for the layperson to digest.”

Now, Smallhold’s operations and leadership teams use these automated reports multiple times a day to track performance, plan logistics, and adapt quickly to changing business conditions.

Why Smallhold Chose GURUS Solutions

As Smallhold evaluated various data integration tools on the market, they prioritized finding a solution that could meet their unique needs without breaking the budget. After careful consideration, they selected the GURUS Data Exporter for three main reasons:

✅ Affordability

The Data Exporter offered a cost-effective alternative compared to other solutions, helping Smallhold keep expenses low while maximizing value.

✅ Automation

It enabled seamless, real-time transfer of NetSuite data directly into Google Sheets, eliminating manual work and ensuring up-to-the-minute reporting.

✅ User Accessibility

The tool’s ease of use meant even non-technical team members and stakeholders could easily access and understand the data, improving collaboration across the company.

“It did exactly what we were looking to accomplish, and it was the most affordable option we could find.”

This combination of price, automation, and accessibility made GURUS Solutions the clear choice to support Smallhold’s growing reporting needs.

Benefits of a Partnership with GURUS Solutions

The NetSuite Data Exporter has quickly become an indispensable tool within Smallhold’s technology ecosystem. By automating data transfers and simplifying reporting processes, it has freed up valuable time for their teams, allowing them to focus on strategic initiatives rather than manual data work.

With clear, real-time visibility into key metrics, every team member—from operations to leadership—can make more informed decisions and respond swiftly to changing conditions. This empowerment has been crucial as Smallhold continues to grow and scale.

In a data-driven industry like sustainable agriculture, GURUS Solutions provided the essential bridge between the complexity of NetSuite ERP and the simplicity of everyday reporting tools.

“We use our automated reports almost every day—sometimes multiple times a day.”

Ready to Simplify Your NetSuite Reporting?

If your team depends on Google Sheets or Excel for reporting and analysis, the NetSuite Data Exporter can help you save countless hours of manual work, minimize errors, and empower your team with accurate, real-time data.

Contact us to learn more on  how GURUS Solutions can transform your reporting processes—just like we did for Smallhold. Let us help you unlock greater efficiency and confidence in your data-driven decisions.

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