WOW Tech Canada partnered with GURUS Solutions to implement NetSuite ERP after retiring a failed implementation with a previous partner. With manufacturing in China, warehouses worldwide, and multi-channel eCommerce across 60+ countries, WOW Tech needed a partner that could consolidate complex operations into a single source of truth.
Watch our interview with Dale Mason, Administrator and IT Professional at WOW Tech Group, as he discusses their implementation journey with GURUS Solutions.
About WOW Tech Group
WOW Tech Group is one of the world's leading brands in sexual health and wellness products, manufacturing and selling partner brands like We-Vibe® and Womanizer® across thousands of retail locations and online platforms in more than 60 countries.
The company was founded in 2018 after two industry leaders, Womanizer Group Management GmbH from Germany and Standard Innovation® Corporation from Canada, came together to form WOW Tech Group.
With manufacturing based out of China, warehouses located around the world, and their own eCommerce platform selling across channels like Amazon, WOW Tech operates across the full spectrum from production to retail.
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The Challenge: A Failed ERP Implementation and Complex Multi-Channel Operations
Before finding GURUS Solutions, WOW Tech was facing two major challenges. First, they had begun an implementation project with another company that went astray, forcing them to retire the project entirely. Second, the complexity of their business, spanning manufacturing, warehousing, eCommerce, Amazon, EDI feeds, API integrations, and automated invoicing, required a deeply customized NetSuite solution that their previous partner couldn't deliver.
Mason explains the situation bluntly: “Actually, GURUS saved our bacon! We actually retired an implementation and you guys helped us start a brand new one and finish. You saved our lives basically.”
For manufacturing and retail businesses selling across multiple channels and geographies, a failed ERP implementation is more than a setback. It delays growth, creates data silos, and erodes confidence in the entire digital transformation process. Finding the right rescue partner to get things back on track is critical.
Why WOW Tech Chose GURUS Solutions for Their NetSuite Project Rescue
After their failed implementation, WOW Tech turned to GURUS Solutions to start fresh. Rather than trying to salvage the previous partner's work, GURUS and WOW Tech made the decision to retire the old implementation completely and build a new one from the ground up.
GURUS Solutions specializes in NetSuite project rescues, helping companies that have chosen the wrong partner or attempted self-implementation get back on track with a structured, collaborative approach. Mason highlights what set GURUS apart:
“What stood out for GURUS is organization. You have a very smooth implementation process, where you lay out the guidelines of what the actual plan will be. Everyone is on the same page before we get started and everyone understands where we're gonna be at a certain time frame. You have a great project management team! That stands out heavily amongst your competition."
Custom NetSuite ERP for Manufacturing, eCommerce, and Multi-Channel Retail
GURUS performed a thorough Business Process Review to analyze all of WOW Tech's multi-faceted operations, from product design and manufacturing through to eCommerce and retail. This allowed GURUS to build a tailored NetSuite solution pulling features from multiple NetSuite modules:
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NetSuite Multiple-Channel (Channel Advisor) Solution for managing sales across platforms Inventory Management for global warehouse operations
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Marketplace Management for multi-channel retail consolidation
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GURUS Solutions' custom Marketplace Reconciliation solution for consolidating data from multiple eCommerce channels into one source of truth
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EDI and API integrations feeding warehouse operations and automated invoicing
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Project management features for larger-scale internal initiatives
Mason speaks to the scope of the work: "A lot of implementation, a lot of automation. You guys helped us with that from the beginning and it was very successful." He adds:
"GURUS helped us with solutions for the larger projects, where we might need some implementation features like project management or we need to work with the sales team and build some larger type projects. You guys have saved us and helped us build those projects together as a group."
NetSuite ERP Implementation Results for WOW Tech
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Rescued a failed implementation by retiring and rebuilding from the ground up
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Unified manufacturing, warehousing, eCommerce, and multi-channel retail into a single NetSuite platform
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Automated data consolidation across Amazon, owned eCommerce, and retail channels
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EDI and API integrations enabling automated invoicing and warehouse feeds
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Scalable foundation supporting WOW Tech's continued international growth
Mason confirms the long-term value: “Our complexity in NetSuite has increased, but because of the foundation that you guys laid for us, it's still stable. You guys have been great, you guys have helped me out a lot. I would one hundred percent recommend GURUS for other implementations.”
About GURUS Solutions
GURUS Solutions is one of the largest NetSuite ERP solutions providers across North America. As a NetSuite Partner, GURUS specializes in implementations, integrations, project rescues, and support. Our team is recognized by Oracle NetSuite as an award-winning partner for over 20 consecutive years.
Dealing with a failed NetSuite implementation or need help scaling manufacturing to retail? Contact GURUS Solutions today.