Location: Northbrook, Illinois
Industry: eCommerce & Office Furniture
Business Type: Retail
Solution: NetSuite OneWorld
Office Designs provides ergonomic seating, modern office furniture, and office layout and design for small and medium-sized businesses. Founded in 1996, Office Designs was the first company to promote the Herman Miller Aeron chair and numerous other leading-edge ergonomic chairs online. The company’s merchandise mix quickly grew and evolved beyond ergonomic chairs to encompass mid-century classics, desks, storage and décor. Today, the company remains one of the leading distributors of pieces by Humanscale, Steelcase, BlueDot, and many other designers.
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The Challenge: Disconnected Systems Limiting eCommerce Growth
As Office Designs grew organically to meet demand for its more diversified offering, it began to rely on dispersed operational systems, each with its own limitations and constraints. CoreSense was being used as an ERP and order fulfillment tool, with a minimal CRM and no financial module. Peachtree was used for accounting, eBridge for transactions, Fishbowl for warehouse management, and Salesforce for quote and lead management.
“When every process involves manual interaction, it becomes a complicated scenario,” explains Leo Radovsky, Director of Information Technology at Office Designs. “Because multiple sources of information needed to be pieced together from different systems, we spent more time building the reports than analyzing them. We had limited visibility over inventory, COGS, and sales trends. We knew that proper integration was required to grow our e-commerce and to efficiently close our fiscal periods. We needed drill-down metrics, available in a single place in order to make the best strategic decisions.”
This is a common pain point for growing eCommerce and retail businesses. When ERP, accounting, CRM, warehouse management, and order fulfillment all live in separate systems, manual workarounds become the norm, eating into productivity and limiting the ability to scale. Without a unified platform, gaining accurate visibility into profit margins, inventory levels, and sales trends becomes nearly impossible.
Why Office Designs Chose NetSuite OneWorld and GURUS Solutions
Office Designs turned its sights to NetSuite OneWorld, with its near infinite capabilities for global business intelligence, and chose Gurus as its implementation partner because of their proven reputation and transparent, collaborative approach. Gurus and Office Designs worked together to identify individuals and groups critical to successful change management, involved them from the start, and provided the guidance and insight necessary to succeed.
“The transparency within the Gurus team gave us the information we needed to successfully track the project and manage it internally,” says Radovsky.
By partnering with GURUS Solutions, Office Designs gained access to a team experienced in NetSuite OneWorld implementations for multi-channel retail and eCommerce businesses. GURUS' collaborative methodology ensured that key stakeholders across departments were aligned from the beginning, reducing risk and accelerating time to go-live.
NetSuite OneWorld Implementation Results
Almost immediately after deployment, NetSuite OneWorld made it possible to gain better visibility into profit margin by product, channel, and salesperson, while Inventory Management helped the company anchor its purchasing and order fulfillment processes. The positive effects are felt all the way down the line; since order processing and fulfillment are now integrated with web store and external channels, end users are at the receiving end of many of the improvements. Office Designs was also able to integrate NetSuite with its Magento-based web stores and in multiple marketplaces.
“NetSuite has enabled us to add product lines, become a bigger player in e-commerce, and shift our business model to meet the needs of modern consumers. Since implementation, we have quadrupled the number of orders we can process through Amazon, and we have significantly cut the amount of manual order processing from multiple channels. Our entire ecosystem of customers, suppliers, and affiliates feels the benefits of the drastically improved systems and processes made possible by NetSuite OneWorld. It has enabled Office Designs to do what we do best, in a more scalable and cost-effective way.”
Key NetSuite OneWorld Implementation Highlights
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NetSuite OneWorld integrates ERP, CRM, sales management, accounting, shipping, marketing, and e-commerce for a company in growth mode
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Gurus Solutions offered transparency, expertise and guidance that helped Office Designs successfully track and manage the project
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The fully integrated NetSuite solution enables Office Designs to add product lines, providing a large offering as a strong player in the e-commerce space
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NetSuite’s robust capabilities, properly configured from Gurus, has allowed Office Designs to shift their business model to meet the needs of modern consumers
“Our entire ecosystem of customers, suppliers, and affiliates feels the benefits of the drastically improved systems and processes made possible by NetSuite OneWorld. It has enabled Office Designs to do what we do best, in a more scalable and cost-effective way.”
— Leo Radovsky, Director of Information Technology, Office Designs
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