Why Integrate NetSuite and HubSpot?

Video Transcript

HubSpot is a popular application used to run and engage the effectiveness of your marketing campaigns.

The problem is if you are also running NetSuite, for your finance and CRM, they don’t talk to each other out of the box. How does this disconnect between these applications affect your business?

Your marketing team is working hard on various campaigns and content to reach potential customers.

But how do you know what’s really working?

If a new lead comes in, you want that information to get to your sales rep fast so they can respond with the right amount of information on hand. Manually inputting this data from one application to another is timely and creates delays your business can’t afford.

This disconnect between your marketing and sales teams has them working in the dark and neither can measure their outcomes, such as email and social media engagement.

So how can a HubSpot to NetSuite integration fix this?

A Boomi connector, or middleware, is the only platform you need for a successful HubSpot integration to NetSuite.

If you work in a cloud environment and use different applications, Boomi has a library of hundreds of connectors to other cloud software (like Salesforce and many more).

With this connector, all of your prospects’ information is transferred without any manual entry so your team can focus on more important tasks like closing sales.

Benefits of Integrating HubSpot and NetSuite

• Eliminate Manual Data Entry A Boomi connector automates the transfer of lead, contact, and engagement data between HubSpot and NetSuite. Your reps get real-time visibility without relying on manual updates.
• Improve Sales Response Times New leads instantly appear in NetSuite with all relevant engagement details. Sales can respond faster, prioritize effectively, and operate with context rather than guesswork.
• Strengthen Marketing Attribution Marketing gains clear insight into which campaigns drive qualified leads and which messages resonate. Performance becomes measurable, repeatable, and aligned with revenue outcomes.
• Align Sales and Marketing Workflows With synchronized systems, both teams work with consistent data. No more inconsistent lead lists, no more lost records, and no more blind spots around funnel performance.

Why Use Boomi for HubSpot–NetSuite Integration

Boomi serves as a robust middleware layer with prebuilt connectors for major cloud applications. Its HubSpot and NetSuite connectors allow you to:

• Sync leads, contacts, and companies.
• Map fields without custom code.
• Normalize data across both platforms.
• Manage errors and exceptions efficiently.
• Expand integrations as your tech stack grows (Salesforce, Shopify, and more already supported).

Its scalability and library of connectors make it ideal for cloud-first organizations that rely on multiple SaaS platforms.