In this episode of The Cloud GURU, we explain how Boomi, a leading cloud-based middleware, helps businesses connect NetSuite ERP with their front-end systems like Shopify, Salesforce, and other cloud applications. Learn how seamless integration can automate data flow and scale your operations efficiently.
Video Transcript
Hi, my name is Martin McNicholl, CEO of GURUS, and today I’ll talk about Boomi.
What is Boomi? Boomi is a middleware.
What is middleware? Middleware is a piece of software that allows you to connect one system with another. A middleware like Boomi is used, for example, when you want to connect NetSuite—or any ERP cloud application—with your order entry, inventory management, or your web store like Shopify.
Boomi Integration Services
Some of our customers run all their web operations on Shopify. They receive orders that must eventually be transferred into their accounting system.
Talk to an expert about How Boomi Integrates with NetSuite ERP Systems
For example, you may store product descriptions in your accounting system, but your web store remains your customer-facing front end. This information must circulate both ways.
Many companies operate with separated systems—creating operational problems. Customers might order products that are out of stock, retired, or nonexistent. For high-volume businesses, you need a connection between systems. Middleware enables companies to connect multiple different platforms.
Some customers also use Boomi for EDI. When dealing with large providers like Walmart, you're required to communicate order status via EDI. The challenge is that EDI transactions aren’t immediately consumable by your ERP. Boomi transforms this data—applying workflows and business logic—into the right format before sending it into NetSuite.
We do small and large Boomi projects. The main advantage: Boomi is cloud-based, so customers don’t need to host servers or maintain on-premise infrastructure.
Today, companies run mostly on cloud applications. If you're moving data from Shopify to NetSuite, why buy hardware to connect them?
Signs you may need to automate: when staff are overwhelmed by extracting data from one system and re-entering it into another. When manual work affects operations—it’s time to automate.
This often happens when a company is growing. Large volumes of leads from platforms like HubSpot, or web store orders that need to be processed in NetSuite, lead to operational bottlenecks. Middleware becomes essential.
Implementing Boomi automates this process end-to-end with minimal errors.
I call this “Swivel Chair Integration”: someone turning from one system to another, retyping data. This is a recipe for disaster. No one can maintain high accuracy doing this all day. A system must handle the work.
Boomi, being cloud-based, helps customers automate workflows, transform data, and scale operations efficiently.
Some customers didn’t even have a full-time person for this work but still implemented Boomi early—saving themselves from needing a team of 30 people today just to handle data entry.
The investment was well worth it to ensure smooth operations as they grew.
Benefits of Boomi for NetSuite ERP Users
Integrating Boomi with NetSuite ERP delivers major operational advantages for growing businesses:
- Automated Data Flow: Eliminate manual data entry between systems like Shopify, Salesforce, and NetSuite.
- Real-Time Sync: Keep your financials, inventory, and customer data consistent across all platforms.
- Scalability: Support new integrations and higher data volumes as your business grows, without extra hardware.
- Error Reduction: Prevent human input errors and ensure accurate, reliable reporting.
- Cloud Flexibility: Boomi® requires no servers or on-premise maintenance.
- Faster Processes: Streamline order-to-cash, procurement, and reporting cycles through intelligent automation.
Frequently Asked Questions About Boomi and NetSuite ERP
Q: What does Boomi do for NetSuite?
A: Boomi acts as middleware between NetSuite ERP and other systems like Shopify, Salesforce, or HubSpot. It automates data synchronization, eliminating manual data entry and ensuring accuracy across your entire business ecosystem.
Q: Can Boomi integrate with both cloud and on-premise systems?
A: Yes. Boomi supports hybrid integration, connecting both on-premise software and cloud applications like NetSuite, enabling full data connectivity regardless of where your systems are hosted.
Q: How long does a typical Boomi and NetSuite integration take?
A: Implementation time varies by complexity. For most small-to-midsize integrations, setup can take a few weeks. Larger, multi-platform integrations can take a few months.
Q: Is Boomi suitable for growing businesses?
A: V
Q: Why choose GURUS Solutions for Boomi integration?
A: As North America’s largest NetSuite partner, GURUS Solutions brings proven experience in ERP integrations and automation. Our certified experts ensure your Boomi implementation aligns perfectly with your NetSuite setup and business goals.